The Role
The Campaign & ABM Specialist is responsible for planning, executing, and optimizing multi-channel demand generation campaigns and account-based marketing (ABM) programmes across the Goodfellow Group.
Reporting to the Demand Generation Manager, this role translates strategy into measurable campaigns that engage target accounts and buying groups, support both e-commerce sales and lead generation, and accelerate opportunities through the funnel.
This is a hands-on, revenue-focused role, ideal for someone who enjoys owning campaigns end-to-end, working cross-functionally with Sales and regional teams, and continuously improving performance through data and experimentation.
Key Responsibilities
- Plan, build, and execute multi-channel demand generation campaigns, with a strong focus on email marketing and ABM.
- Support the execution of ABM programmes for priority accounts and sectors by orchestrating assets, ads, emails and sales alignment.
- Set up and manage campaigns in HubSpot, including emails, workflows, lead scoring and segmentation.
- Monitor campaign performance and optimize activity based on engagement, conversion, and pipeline impact.
- Collaborate with Sales, and internal stakeholders to ensure campaigns are aligned with commercial priorities.
Key Requirements
- Experience in B2B lead generation, demand generation, or campaign execution roles. (B2B e-commerce experience is a plus).
- Hands-on experience with email marketing and marketing automation tools (HubSpot preferred).
- Understanding of account-based marketing and multi-touch B2B buying journeys.
- Strong organizational skills and ability to manage multiple campaigns at the same time.
- Fluency in French, German, or both is a plus.
Key Expectations
- Campaigns are delivered on time, accurately, and aligned with demand generation priorities.
- Email and ABM activity show ongoing improvement in engagement and conversion performance.
- Contribute actively to the marketing team, collaborating across demand generation, product, content and UX teams.
- Operate with a high level of ownership, supporting the Demand Generation function with reliable campaign execution and actionable insights.
Salary
- Competitive salary, dependent on experience.
- 22 days Annual Leave rising to 25 days.
- Flexible working arrangements, where applicable, to support work-life balance.
- Enjoy company-funded private healthcare, giving you peace of mind and access to quality care. Please note that employees are responsible for any applicable tax.
- Generous company pension scheme with a 5% employer contribution to help you plan for a secure future.
- Comprehensive protection with Critical Illness and Life Assurance cover, giving you and your loved one’s peace of mind.
- Company Sick Pay scheme available, inclusive of Statutory Sick Pay, to support you during periods of illness.
- Employee Assistance Programme (EAP) for mental health and wellbeing support.
- Professional development opportunities, where applicable, including training and support for qualifications.
- Onsite car parking and complimentary refreshments.
- Plus a programme of social events during the year.
About the Goodfellow Group
Founded in London in 1946, Goodfellow is a global leader in advanced materials, offering over 170,000 products to support innovation in sectors like aerospace, medical research, and green energy. With offices across Europe, the USA, and China, and backed by Battery Ventures, we’re driving growth through strategic acquisitions and global expansion. Recent acquisitions include Potomac Photonics (USA), Suisse Technology Partners (Switzerland), and The Bureau of Analysed Samples (UK). At Goodfellow, we’re united by technical excellence, collaboration, and sustainable innovation. Whatever your passion—science, engineering, technology, or business—you’ll find your future here.
Our Values
All employees are required to live by the company values:
Continuous Improvement:
- Acknowledge the shortcoming and limitations within yourself and your team and take action to mitigate these.
- Seek ways to improve and enhance Goodfellow working practices.
- Be receptive to new ideas and practices to improve the results within your team.
- Implement solutions and changes positively and encourage the same within your team.
- Encourage your team to provide solutions not problems.
- Be receptive to feedback for your own and team’s performance.
- Go above and beyond.
- Actively seek feedback from your teams’ customers to ensure their needs and expectations are met.
Responsibility:
- Knowledge of managing the commercial impact of a team.
- Ability to meet both personal and departmental KPIs.
One Team:
- Regularly communicate the progress of the department/teams’ efforts based against the operational plan and business objectives.
- Build a positive and healthy working relationship with all colleagues in your team and company.
- Communicate with all colleagues in a professional, calm and assertive manner.
- Be flexible to the needs and requirements of other teams.
Customer Centric:
- A mindset that puts the customer at the centre of everything we do.
- Flexibility and a positive attitude towards opportunity.
- Exhibit a positive approach and treat all colleagues, clients etc with dignity and respect.